Unit 3 digital moving image.

1.      This advert is promoting the use of the company 3. Which is a mobile company.

2.      Age: the music can be used as nostalgia for an older audience and the child can be used to relate to a younger audience.

Gender: the girl can be used to promote for females but you can see a car the music can be used to target males.

Ethnicity: the advert is targeted more to the white audience.

Social class: they was living in reasonably big houses with their own personal driveways. So quite middle class.

3.      The purpose of the advert is to promote 3’s company. And the response is for the audience to respond by making videos of themselves recreating the advert.

4.      They use humour as a persuasive technique and the advert does this by making the cat sing with the girl to the music.

5.      It is appealing to explorers since it wants you to take a risk and go with this service provider and just have a good time since it will make you want to do this yourself (ride your bike and sing).

6.      The reason the advert went viral is in my opinion the humour really caught some people and made people want to share it because they might just want to have a laugh with their friends.

7.      The little girl is being a rebel by riding around the neighbourhood on her bike having fun. An showing that she is very adventurous.