Assignment 3, Task 4: Self-Evaluation
worksheet
The Brief
You have been
commissioned by the marketing agency ‘Don’t Panic’ to create a 30 second Viral
Video Advert that creates Buzz for the ‘Random Acts of Kindness 2016’ campaign targeting
16-25 College Students and University
Students. Your Viral Ad should follow the ASA regulations, be aware of
copyright and trademark issues, and have a clear ‘positive’ narrative and
message: to ‘Pass it On’ and encourage the audience to take part during
campaign, and share the Ad with their networks to make it viral.
1.
Summarise your feedback.
Client
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The client said that I had some decent ideas
and that I actually sated about passing it on but did not have any viral buzz
and would not be able to attract an audience sinceit is not unique enough.
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Target Audience
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My target audience said that my idea was ok but
had a few flaws since they were wondering where I could get the things for
the actual advert and that it did not have any viral buzz.
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Peers
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My peers said that the advert had decent ideas
and that it was a bit different. But they said that it had no viral buzz and
that it was not that unique and they wondered how it would attract an audience.
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How successful was your advert in fulfilling the
brief according to their feedback?
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My advert was quite successful in terms of the
brief since they said that it had decent ideas and that it stated about the
actual message of pass it on but did not have the personal strength of being
unique which made it lack viral buzz.
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2. Self-evaluation
What are 3 Technical
strengths of your advert & why?
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1. The advert was shot very well and was also very centred
2. I would say that the idea really came across and showed through the
actual advert.
3. I also thought that it was well lit and had very vibrant lighting
which really helped make the shots look as good as they did.
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What was strong/needs improving and why?
1.
Use of camera
shots and framing, did you shoot enough footage to create interest?
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Strong or needs improvement? I thought that we
shot enough footage to create interest.
Why? Since we had enough going on in the actual
shots to create interest.
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2.
Use of editing techniques
– does the narrative makes sense? Is there a clear Beginning, Middle, End? Is
it Creative (non linear, alternative editing like montage or jump cuts?) Is it
fast enough for the audience to be interested?
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Strong or needs improvement? I thought that the
editing was quite fluent and it flowed very well.
Why or how? I thought that it was very clear
that it had a beginning middle and end that people could easily identify.
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3.
How professional
does it look technically – steady camera, framing, tight-editing, use of sound
with images, use of props and costume and location?
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Strong or needs improvement? I thought that it
looks quite professional since all of the shots are static I thought that
they are framed quite well also.
Why or how?
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4.
Does the
costume, location and props make this convincing and do they create meaning – characters, help to
tell the story?
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Strong or needs improvement? I thought that the
props make it convincing and the background since he is using things people
in college use every single day and hands them to people who don’t have it
but need it.
Why or how?
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5.
Does it meet the
demands of the brief and client - does it get the message across?
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Strong or needs improvement? I think that it
meets the demands of the brief and I feel like it does get the message across
quite clearly.
Why or how?
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6.
Did/Would this
go Viral – did it create enough Buzz?
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Strong or needs improvement? I do not think
that this advert will go viral.
Why or how? As much as the advert carries the
message of pass it on it does not show any form of viral buzz which would
attract a wider range of audience and make it go viral.
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7.
Does it meet the
full range of the audience?
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Strong or needs improvement? I think that it
meets the full range of audience since it is intended for a certain age group
and makes it work.
Why or how?
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Conclusion: What are 3 main areas
for improvement & why?
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1 try to add more buzz to it to make it more
popular.
2
3
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